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Handbook of Marketing and Society pdf/epub/kindle/txt ebooks
By:Paul N. Bloom,Gregory Thomas Gundlach
Published on 2001 by SAGE



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Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.

This Book was ranked at 37 by Google Books for keyword Marketing.

Book ID of Handbook of Marketing and Society's Books is qlPqBu48IvUC, Book which was written byPaul N. Bloom,Gregory Thomas Gundlachhave ETAG "1NWTNYUlzGQ"

Book which was published by SAGE since 2001 have ISBNs, ISBN 13 Code is 9780761916260 and ISBN 10 Code is 0761916261

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "543 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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