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By:Charlene Li,Josh Bernoff
Published on 2011 by Harvard Business Press



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|In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works|--Cover, p. 2.

This Book was ranked at 33 by Google Books for keyword Marketing.

Book ID of Groundswell's Books is tdnM1MWv5KQC, Book which was written byCharlene Li,Josh Bernoffhave ETAG "4ext6SGkNp4"

Book which was published by Harvard Business Press since 2011 have ISBNs, ISBN 13 Code is 9781422161982 and ISBN 10 Code is 1422161986

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Book which have "332 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 13 Raters and have average rate at "3.5"

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