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Essential Law for Marketers pdf/epub/kindle/txt ebooks
By:Ardi Kolah
Published on 2013-01-03 by Kogan Page Publishers



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Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.

This Book was ranked at 8 by Google Books for keyword Marketing.

Book ID of Essential Law for Marketers's Books is ywSwTVzS5fYC, Book which was written byArdi Kolahhave ETAG "cXoRSL4m1z4"

Book which was published by Kogan Page Publishers since 2013-01-03 have ISBNs, ISBN 13 Code is 9780749464516 and ISBN 10 Code is 0749464518

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Book which have "376 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

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