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By:Kristina Halvorson,Melissa Rach
Published on 2012-02-28 by New Riders
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
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Book ID of Content Strategy for the Web's Books is KIIQ3Fq9CM8C, Book which was written byKristina Halvorson,Melissa Rachhave ETAG "0jaNIzHVk88"
Book which was published by New Riders since 2012-02-28 have ISBNs, ISBN 13 Code is 9780132883245 and ISBN 10 Code is 0132883244
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Book which have "216 Pages" is Printed at BOOK under CategoryComputers
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