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By:Dan Gingiss
Published on 2017-03-08 by Createspace Independent Publishing Platform

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This is the kind of book that you don't read once; you read it forever.-Jay Baer, president of Convince and Convert and author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement. Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called |8 Steps to Winning at Social Customer Care.| Learn how to: navigate social media's growing role in the overall customer experience develop your own Social Customer Care Philosophy decide which technology provider fits with your company recruit and train a stellar team of social customer service agents establish a scalable process, including crisis management and proactive customer service integrate Social Customer Care with the rest of your business Gingiss gives you an invaluable glimpse at how top brands are |winning| at customer service in social media, and provides the tools for you to do the same at your company.
This Book was ranked at 17 by Google Books for keyword Marketing.
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Book which was published by Createspace Independent Publishing Platform since 2017-03-08 have ISBNs, ISBN 13 Code is 9781542732383 and ISBN 10 Code is 1542732387
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