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Psychological Foundations of Marketing pdf/epub/kindle/txt ebooks
By:Allan J. Kimmel
Published on 2012 by Routledge



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Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.

This Book was ranked at 25 by Google Books for keyword Marketing.

Book ID of Psychological Foundations of Marketing's Books is oC7RI6wOnVYC, Book which was written byAllan J. Kimmelhave ETAG "fL1kNmUdRXU"

Book which was published by Routledge since 2012 have ISBNs, ISBN 13 Code is 9780415620000 and ISBN 10 Code is 0415620007

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Book which have "282 Pages" is Printed at BOOK under CategoryBusiness and Economics

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