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By:Frederick Newell
Published on 1997 by Irwin Professional Publishing
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Aiming to uncover the secrets of communicating with the 21st century customer, this text shows readers: why customer knowledge will be the key to business success and survival in the future; which customer database reports and analyses are need to know; and why Paerto's law is not always useful.
This Book was ranked at 8 by Google Books for keyword Marketing.
Book ID of The New Rules of Marketing's Books is ciYPAQAAMAAJ, Book which was written byFrederick Newellhave ETAG "YZ329ZxDEsY"
Book which was published by Irwin Professional Publishing since 1997 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
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Book which have "315 Pages" is Printed at BOOK under CategoryBusiness and Economics
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