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Managing Channels of Distribution pdf/epub/kindle/txt ebooks
By:Kenneth ROLNICKI
Published on 1998-01-06 by AMACOM



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|Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence.|

This Book was ranked at 21 by Google Books for keyword Marketing.

Book ID of Managing Channels of Distribution's Books is qtOEPXhqlPEC, Book which was written byKenneth ROLNICKIhave ETAG "fAHzTnNZlBM"

Book which was published by AMACOM since 1998-01-06 have ISBNs, ISBN 13 Code is 9780814416037 and ISBN 10 Code is 0814416039

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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "4.0"

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