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By:David T. A. Wesley,Gloria Barczak
Published on 2010 by Gower Publishing, Ltd.



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A great read for anyone interested in video games and the entertainment business. Wesley and Barczak craft a compelling read based through the history of video games---the unexpected success stories and colossal failures---which give us a foundation of learning that help those of us in the industry make better decisions in this new era of gaming. Tom Sperry, CEO of Blade Games, Founding member of Microsoft Games Group --

This Book was ranked at 24 by Google Books for keyword Marketing.

Book ID of Innovation and Marketing in the Video Game Industry's Books is O5KjS3Q7QdsC, Book which was written byDavid T. A. Wesley,Gloria Barczakhave ETAG "NC28jrgJ/lk"

Book which was published by Gower Publishing, Ltd. since 2010 have ISBNs, ISBN 13 Code is 9780566091674 and ISBN 10 Code is 0566091674

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Book which have "262 Pages" is Printed at BOOK under CategoryBusiness and Economics

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