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Services Marketing pdf/epub/kindle/txt ebooks
By:Ravi Shanker
Published on 2002 by Excel Books India



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Services Marketing: Text & Readings is an anthology of original works of corporate leaders from the India Services Sector. In addition, a detailed section deals with the conceptual issues of services marketing.The organization of the book is as follows:Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services: The Traditional 4Ps, Extended Marketing Mix for Services, Differentiation Strategies, Demand Management and Productivity, Services Quality, Services Strategies Sector Specific Marketing: Challenges and Practices Tourism and Travel Services, Transportation and Logistics Services, Financial Services, Information Technology and Communication Services, Media Services, Health Care Services, Professional Services, Educational and Extension Services, Public Services

This Book was ranked at 8 by Google Books for keyword Marketing.

Book ID of Services Marketing's Books is qqJCZE8kNP4C, Book which was written byRavi Shankerhave ETAG "QBDsj1Xzzck"

Book which was published by Excel Books India since 2002 have ISBNs, ISBN 13 Code is 9788174462671 and ISBN 10 Code is 8174462678

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "656 Pages" is Printed at BOOK under CategoryService industries

This Book was rated by 1 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in ar

eBook Version Availability Status at PDF is falseand in ePub is false

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