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By:Susan Baker
Published on 2004-11-19 by John Wiley & Sons



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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

This Book was ranked at 4 by Google Books for keyword Marketing.

Book ID of New Consumer Marketing's Books is K0Bs7GSmAyYC, Book which was written bySusan Bakerhave ETAG "szgGyUPDd5k"

Book which was published by John Wiley & Sons since 2004-11-19 have ISBNs, ISBN 13 Code is 9780470868416 and ISBN 10 Code is 0470868414

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Book which have "218 Pages" is Printed at BOOK under CategoryBusiness and Economics

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