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Marketing to Moviegoers pdf/epub/kindle/txt ebooks
By:Robert Marich
Published on 2013-01-30 by SIU Press



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While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

This Book was ranked at 30 by Google Books for keyword Marketing.

Book ID of Marketing to Moviegoers's Books is rllF_vq3Dq4C, Book which was written byRobert Marichhave ETAG "t11q1aaGpJc"

Book which was published by SIU Press since 2013-01-30 have ISBNs, ISBN 13 Code is 9780809331970 and ISBN 10 Code is 0809331977

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "417 Pages" is Printed at BOOK under CategoryPerforming Arts

This Book was rated by 3 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is false

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