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Marketing pdf/epub/kindle/txt ebooks
By:Karl Moore,Niketh Pareek
Published on 2006 by Taylor & Francis



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Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international perspectives on the areas discussed through examples of practice from North America, Asia, Europe and the Middle East. Relating insights and experiences to real-life marketing contexts in order to provide practically applicable information, key areas explored include: what is marketing? marketing as part of the firm's corporate strategy the marketing mix STP - segmentation, targeting and positioning market research culture. A user-friendly, easy-to-follow guide, Marketing: The Basics is perfect for sixth-form, first-year undergraduate and MBA students, plus those professionals who require an understanding of this important subject in their day-to-day working lives.

This Book was ranked at 22 by Google Books for keyword Marketing.

Book ID of Marketing's Books is nltwZMBJNtoC, Book which was written byKarl Moore,Niketh Pareekhave ETAG "UTFtb7eYbZ4"

Book which was published by Taylor & Francis since 2006 have ISBNs, ISBN 13 Code is 9780415380805 and ISBN 10 Code is 0415380804

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "220 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

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