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Marketing Communications pdf/epub/kindle/txt ebooks
By:Paul Russell Smith,Jonathan Taylor
Published on 2004 by Kogan Page Publishers



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Marketing Communications rapidly established itself as an international best-seller and has been listed as a |marketing classic| by the Marketing Society and as a |marketing major| by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book. This latest edition has been completely updated with new cases, statistics and communications techniques, fresh |shock| stories and a new |e| theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene. A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

This Book was ranked at 18 by Google Books for keyword Marketing.

Book ID of Marketing Communications's Books is rmKoO0U30x8C, Book which was written byPaul Russell Smith,Jonathan Taylorhave ETAG "dOUVIBUeyvM"

Book which was published by Kogan Page Publishers since 2004 have ISBNs, ISBN 13 Code is 9780749442651 and ISBN 10 Code is 0749442654

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "696 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 6 Raters and have average rate at "4.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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