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Kotler On Marketing pdf/epub/kindle/txt ebooks
By:Philip Kotler
Published on 2012-12-11 by Simon and Schuster



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Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

This Book was ranked at 31 by Google Books for keyword Marketing.

Book ID of Kotler On Marketing's Books is iHWxeT7X5YYC, Book which was written byPhilip Kotlerhave ETAG "RORAFPEkiQk"

Book which was published by Simon and Schuster since 2012-12-11 have ISBNs, ISBN 13 Code is 9781471109560 and ISBN 10 Code is 1471109569

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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

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