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Building Models for Marketing Decisions pdf/epub/kindle/txt ebooks
By:P. S. H. Leeflang
Published on 2000-02-29 by Springer Science & Business Media



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With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

This Book was ranked at 33 by Google Books for keyword Marketing.

Book ID of Building Models for Marketing Decisions's Books is I_pPZ4FNHSYC, Book which was written byP. S. H. Leeflanghave ETAG "sqf0qpCj14c"

Book which was published by Springer Science & Business Media since 2000-02-29 have ISBNs, ISBN 13 Code is 9780792377726 and ISBN 10 Code is 0792377729

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Book which have "645 Pages" is Printed at BOOK under CategoryBusiness and Economics

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