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By:James M. Kouzes,Barry Z. Posner,Deb Calvert
Published on 2018-02-09 by John Wiley & Sons



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Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them — and more likely to buy from them. In Stop Selling & Start Leading, you’ll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mindset, and in the sales role itself, is the key to boosting your overall sales effectiveness. • Inspire, challenge, and enable buyers • Change your behavior to build trust and increase sales • Step into your leadership potential • See yourself the way your buyers do • Feel good about selling again When you’re aiming for quota attainment and real connections with buyers, this book gives you the confidence and skills you need.

This Book was ranked at 31 by Google Books for keyword Marketing.

Book ID of Stop Selling and Start Leading's Books is ZGlLDwAAQBAJ, Book which was written byJames M. Kouzes,Barry Z. Posner,Deb Calverthave ETAG "0baY8K2+aNQ"

Book which was published by John Wiley & Sons since 2018-02-09 have ISBNs, ISBN 13 Code is 9781119446323 and ISBN 10 Code is 1119446325

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "224 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

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