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By:Luiz Moutinho,Charles S Chien
Published on 2007-12-12 by SAGE

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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

This Book was ranked at 35 by Google Books for keyword Marketing.

Book ID of Problems in Marketing's Books is E68oEEdknIwC, Book which was written byLuiz Moutinho,Charles S Chienhave ETAG "TASkVnO1G+I"

Book which was published by SAGE since 2007-12-12 have ISBNs, ISBN 13 Code is 9781849202626 and ISBN 10 Code is 1849202621

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Book which have "336 Pages" is Printed at BOOK under CategoryBusiness and Economics

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