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Principles of Marketing pdf/epub/kindle/txt ebooks
By:Philip Kotler,Gary M. Armstrong
Published on 2010 by Pearson College Division



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Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study. Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.

This Book was ranked at 31 by Google Books for keyword Marketing.

Book ID of Principles of Marketing's Books is 5HkrAQAAMAAJ, Book which was written byPhilip Kotler,Gary M. Armstronghave ETAG "2P7ZGJvqriM"

Book which was published by Pearson College Division since 2010 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

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Book which have "613 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "5.0"

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