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By:Paul Fifield
Published on 2012-07-26 by Routledge

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Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy

This Book was ranked at 2 by Google Books for keyword Marketing.

Book ID of Marketing Strategy's Books is S7gdqJR8aiUC, Book which was written byPaul Fifieldhave ETAG "RpxUwPtF2Pc"

Book which was published by Routledge since 2012-07-26 have ISBNs, ISBN 13 Code is 9781136004414 and ISBN 10 Code is 1136004416

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Book which have "352 Pages" is Printed at BOOK under CategoryBusiness and Economics

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