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Marketing Strategies for Competitive Advantage pdf/epub/kindle/txt ebooks
By:Dennis Adcock
Published on 2000-05-25 by Wiley



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Considers ways of achieving competitive advantage and, ultimately, how to succeed in the market place. Dennis Adcock explores strategic decision making from two angles: he shows how to build relationships and develop competencies that will reinforce these relationships, and he also examines how to develop and own new markets. At the crucial stage of the implementation of a marketing plan, he gives priority to customer care and building relationships with customers. Features: Includes a chapter on relationship marketing and competitive advantage. Examples are drawn from real situations. Considers the benefits of value added partnership and the long-term management of customers.

This Book was ranked at 9 by Google Books for keyword Marketing.

Book ID of Marketing Strategies for Competitive Advantage's Books is s61WAAAAYAAJ, Book which was written byDennis Adcockhave ETAG "5hH1PXHB0HI"

Book which was published by Wiley since 2000-05-25 have ISBNs, ISBN 13 Code is 9780471981695 and ISBN 10 Code is 0471981699

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Book which have "416 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

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