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Marketing pdf/epub/kindle/txt ebooks
By:David Mercer
Published on 1992-01-01 by Wiley-Blackwell



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The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as: Category management.Database marketing.Loyalty Schemes.Marketing investment.Relationship marketing.The structure has been simplified so that the length of time to study all the material in the book has now been reduced by a quarter. The text is clearly structured in a modular fashion so that only the material needed for the specific course being studied need be referred to. The emphasis is on learning, rather than on reading, using well-tried distance learning techniques.Competitively prices, Marketing is designed as a first choice text for marketing undergraduates, MBA students and those taking professional examinations.

This Book was ranked at 3 by Google Books for keyword Marketing.

Book ID of Marketing's Books is VZ-JQgAACAAJ, Book which was written byDavid Mercerhave ETAG "ImXpq5ZqAtc"

Book which was published by Wiley-Blackwell since 1992-01-01 have ISBNs, ISBN 13 Code is 9780631176312 and ISBN 10 Code is 0631176314

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "759 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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