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By:Fiona McLean
Published on 1997-01 by Psychology Press



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Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.

This Book was ranked at 40 by Google Books for keyword Marketing.

Book ID of Marketing the Museum's Books is E0RmAI1Z-CIC, Book which was written byFiona McLeanhave ETAG "YDOiiH82IVo"

Book which was published by Psychology Press since 1997-01 have ISBNs, ISBN 13 Code is 9780415152938 and ISBN 10 Code is 0415152933

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Book which have "257 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

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