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By:Tony Yeshin
Published on 2012-05-23 by Routledge

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Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.

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Book ID of Integrated Marketing Communications's Books is 7LUsBgAAQBAJ, Book which was written byTony Yeshinhave ETAG "FCO2Eo32oz8"

Book which was published by Routledge since 2012-05-23 have ISBNs, ISBN 13 Code is 9781136395079 and ISBN 10 Code is 1136395075

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Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics

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