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By:David Bowie,Francis Buttle
Published on 2011 by Routledge



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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This Book was ranked at 24 by Google Books for keyword Marketing.

Book ID of Hospitality Marketing's Books is Nv2myezLZw8C, Book which was written byDavid Bowie,Francis Buttlehave ETAG "95dt7qz/4MU"

Book which was published by Routledge since 2011 have ISBNs, ISBN 13 Code is 9780080967912 and ISBN 10 Code is 0080967914

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Book which have "434 Pages" is Printed at BOOK under CategoryBusiness and Economics

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