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By:G. R. Foxall,Ronald Earl Goldsmith,Stephen Brown
Published on 1998 by Cengage Learning EMEA

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A treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. The book has an international approach which is reflected in language, examples and scope.
This Book was ranked at 18 by Google Books for keyword Marketing.
Book ID of Consumer Psychology for Marketing's Books is 6B20pJJ_LZMC, Book which was written byG. R. Foxall,Ronald Earl Goldsmith,Stephen Brownhave ETAG "ZNMqmhREQRE"
Book which was published by Cengage Learning EMEA since 1998 have ISBNs, ISBN 13 Code is 9781861523716 and ISBN 10 Code is 1861523718
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Book which have "286 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 2 Raters and have average rate at "4.5"
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
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