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Born to Buy pdf/epub/kindle/txt ebooks
By:Juliet B. Schor
Published on 2005-10-18 by Scribner



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Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created |commercialized children.| Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

This Book was ranked at 15 by Google Books for keyword Marketing.

Book ID of Born to Buy's Books is ime8QgAACAAJ, Book which was written byJuliet B. Schorhave ETAG "fFZ/pVu7o1I"

Book which was published by Scribner since 2005-10-18 have ISBNs, ISBN 13 Code is 9780684870564 and ISBN 10 Code is 0684870568

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "304 Pages" is Printed at BOOK under CategorySocial Science

This Book was rated by 2 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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