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Strategic Integrated Marketing Communications pdf/epub/kindle/txt ebooks
By:Larry Percy
Published on 2014-06-27 by Routledge



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An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes

This Book was ranked at 19 by Google Books for keyword Marketing.

Book ID of Strategic Integrated Marketing Communications's Books is v9npAwAAQBAJ, Book which was written byLarry Percyhave ETAG "hUcihUdPzUw"

Book which was published by Routledge since 2014-06-27 have ISBNs, ISBN 13 Code is 9781136776274 and ISBN 10 Code is 1136776273

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Book which have "334 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

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