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Relationship Marketing pdf/epub/kindle/txt ebooks
By:Thorsten Hennig-Thurau
Published on 2000-01-24 by Springer Science & Business Media



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The new focus of marketing is to shift away from transactional marketing and towards relationship marketing. Companies are realizing the economic value of stable, long term customer relationships based on a high degree of customer satisfaction, trust commitment and loyalty. The authors provide examples of successful relationship marketing in practice and give an overview of the fundamentals.

This Book was ranked at 20 by Google Books for keyword Marketing.

Book ID of Relationship Marketing's Books is xajPg6wdXJEC, Book which was written byThorsten Hennig-Thurauhave ETAG "liHshJFCwjY"

Book which was published by Springer Science & Business Media since 2000-01-24 have ISBNs, ISBN 13 Code is 9783540669425 and ISBN 10 Code is 3540669426

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "459 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

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