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Marketing Strategy pdf/epub/kindle/txt ebooks
By:O. C. Ferrell,Michael Hartline
Published on 2010-04-01 by Cengage Learning



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The powerful new MARKETING STRATEGY features its most aggressive case revision program to date. The fifth edition includes six all-new cases written specifically for the text and five new outside cases from Harvard Business School and the Ivey School of Business, while other cases have been updated and, in most cases, rewritten with a new focus. And for the first time, the book includes vibrant photographs and captions--making it an even more exciting read in 12 succinct chapters. MARKETING STRATEGY emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked at 31 by Google Books for keyword Marketing.

Book ID of Marketing Strategy's Books is Lt12ggizMhIC, Book which was written byO. C. Ferrell,Michael Hartlinehave ETAG "OY60b5xtawQ"

Book which was published by Cengage Learning since 2010-04-01 have ISBNs, ISBN 13 Code is 9780538467384 and ISBN 10 Code is 053846738X

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "768 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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