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By:William Pride,Ferrell
Published on 2008-12-29 by Cengage Learning



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Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked at 4 by Google Books for keyword Marketing.

Book ID of Marketing's Books is -R1zRakeLJgC, Book which was written byWilliam Pride,Ferrellhave ETAG "piLyGeOcGS0"

Book which was published by Cengage Learning since 2008-12-29 have ISBNs, ISBN 13 Code is 9780547167473 and ISBN 10 Code is 0547167474

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "736 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

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