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MARKETING MANAGEMENT pdf/epub/kindle/txt ebooks
By:M. GOVINDARAJAN
Published on 2007-09-13 by PHI Learning Pvt. Ltd.



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The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

This Book was ranked at 7 by Google Books for keyword Marketing.

Book ID of MARKETING MANAGEMENT's Books is Wb5flK8SPD8C, Book which was written byM. GOVINDARAJANhave ETAG "Ax3G7mearwQ"

Book which was published by PHI Learning Pvt. Ltd. since 2007-09-13 have ISBNs, ISBN 13 Code is 9788120332591 and ISBN 10 Code is 8120332598

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "332 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is false

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