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Marketing Management pdf/epub/kindle/txt ebooks
By:S. Jayachandran
Published on 2004-05-01 by Excel Books India



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This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

This Book was ranked at 5 by Google Books for keyword Marketing.

Book ID of Marketing Management's Books is FVKRX9fy9r0C, Book which was written byS. Jayachandranhave ETAG "9cXCPGzxyYE"

Book which was published by Excel Books India since 2004-05-01 have ISBNs, ISBN 13 Code is 9788174463623 and ISBN 10 Code is 8174463623

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "522 Pages" is Printed at BOOK under CategoryMarketing

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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eBook Version Availability Status at PDF is falseand in ePub is false

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