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Marketing Ethics pdf/epub/kindle/txt ebooks
By:Bodo B. Schlegelmilch
Published on 1998 by Cengage Learning EMEA



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Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations. Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

This Book was ranked at 40 by Google Books for keyword Marketing.

Book ID of Marketing Ethics's Books is xiZ27l3uhnUC, Book which was written byBodo B. Schlegelmilchhave ETAG "DlN9IoXWl9w"

Book which was published by Cengage Learning EMEA since 1998 have ISBNs, ISBN 13 Code is 9781861521910 and ISBN 10 Code is 186152191X

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "468 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "4.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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