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By:Carlos Hidalgo
Published on 2015-11-16 by Springer
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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
This Book was ranked at 13 by Google Books for keyword Marketing.
Book ID of Driving Demand's Books is 0mfeCgAAQBAJ, Book which was written byCarlos Hidalgohave ETAG "1RUSWlxbKlk"
Book which was published by Springer since 2015-11-16 have ISBNs, ISBN 13 Code is 9781137526809 and ISBN 10 Code is 1137526807
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Book which have "204 Pages" is Printed at BOOK under CategoryBusiness and Economics
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