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By:Elizabeth Parsons,Pauline Maclaran
Published on 2009 by Routledge

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Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.
This Book was ranked at 38 by Google Books for keyword Marketing.
Book ID of Contemporary Issues in Marketing and Consumer Behaviour's Books is nCECPF0TBcoC, Book which was written byElizabeth Parsons,Pauline Maclaranhave ETAG "KtzwDPIAZ+s"
Book which was published by Routledge since 2009 have ISBNs, ISBN 13 Code is 9780750687393 and ISBN 10 Code is 0750687398
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Book which have "219 Pages" is Printed at BOOK under CategoryBusiness and Economics
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