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By:Drayton Bird
Published on 2007 by Kogan Page Publishers

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Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

This Book was ranked at 24 by Google Books for keyword Marketing.

Book ID of Commonsense Direct and Digital Marketing's Books is mPbkCAo2PzwC, Book which was written byDrayton Birdhave ETAG "159EPuR+XvY"

Book which was published by Kogan Page Publishers since 2007 have ISBNs, ISBN 13 Code is 9780749447601 and ISBN 10 Code is 0749447605

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Book which have "434 Pages" is Printed at BOOK under CategoryBusiness and Economics

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