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By:Roger Dooley
Published on 2011-10-21 by John Wiley & Sons



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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

This Book was ranked at 36 by Google Books for keyword Marketing.

Book ID of Brainfluence's Books is 7k06cDfW044C, Book which was written byRoger Dooleyhave ETAG "FY6GAc5pPYw"

Book which was published by John Wiley & Sons since 2011-10-21 have ISBNs, ISBN 13 Code is 9781118175941 and ISBN 10 Code is 1118175948

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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics

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