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Marketing pdf/epub/kindle/txt ebooks
By:David Stokes,Wendy Lomax
Published on 2008 by Cengage Learning EMEA



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“The chapters are very contemporary and address the current issues in marketing. The book will help lecturers and students by providing practical activities that will help to consolidate and enhance learning in the area of marketing.’’ Frances Ekwulugo, University of Westminster Marketing, a brief introduction is an accessible and engaging introduction to the practice and theory of marketing. The book is based on an active learning approach which is demonstrated through a series of short case studies, practical examples and activities which encourages students to draw upon their own experiences. Marketing principles are effectively applied to a wide variety of contemporary contexts: entrepreneurial and small business contexts, the not-for-profit as well as the private sector, business to business markets and business to consumer marketing. As an introductory text it is written for students fresh into the study of marketing. It can be used in the classroom by students following full or part-time business and management courses at university or college but is also suitable for those studying at home as part of a distance learning program or for their own interest and self-development.

This Book was ranked at 10 by Google Books for keyword Marketing.

Book ID of Marketing's Books is WB8NxwzBPPgC, Book which was written byDavid Stokes,Wendy Lomaxhave ETAG "8wIpl84RQbQ"

Book which was published by Cengage Learning EMEA since 2008 have ISBNs, ISBN 13 Code is 9781844805525 and ISBN 10 Code is 1844805522

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "448 Pages" is Printed at BOOK under CategoryMarketing

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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