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The Marketing Book pdf/epub/kindle/txt ebooks
By:Michael Baker
Published on 2012-05-04 by Routledge



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This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

This Book was ranked at 17 by Google Books for keyword Marketing.

Book ID of The Marketing Book's Books is wfpANywzOC4C, Book which was written byMichael Bakerhave ETAG "/sgFJviB4uA"

Book which was published by Routledge since 2012-05-04 have ISBNs, ISBN 13 Code is 9781136356919 and ISBN 10 Code is 1136356916

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Book which have "834 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "5.0"

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