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Marketing Audit Handbook pdf/epub/kindle/txt ebooks
By:Aubrey Wilson
Published on 2005-12-03 by Kogan Page Publishers



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This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. The handbook includes: a guide to key marketing audit questions and practical solutions; guidance on how to identify no-cost and low-cost marketing and sales techniques; and detailed checklists, backed up with examples and case histories to illustrate application. This text brings together tools, checklists and techniques to enable the reader to put together internal marketing audits that are applicable to any organization. It is accompanied by a free CD-ROM.

This Book was ranked at 30 by Google Books for keyword Marketing.

Book ID of Marketing Audit Handbook's Books is CDWXZw7rc4EC, Book which was written byAubrey Wilsonhave ETAG "lENMqQFQuys"

Book which was published by Kogan Page Publishers since 2005-12-03 have ISBNs, ISBN 13 Code is 9780749447175 and ISBN 10 Code is 0749447176

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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics

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