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Kellogg on Integrated Marketing pdf/epub/kindle/txt ebooks
By:Dawn Iacobucci,Bobby J. Calder,J.L. Kellogg Graduate School of Management. Center for Marketing Sciences
Published on 2003 by John Wiley & Sons



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Marketing experts Iacobucci and Calder here offer managers a better way to think about database marketing. This book takes the usual quantitative database concepts and integrates them with qualitative special-relationship marketing concepts, thus broadening the book's appeal.

This Book was ranked at 17 by Google Books for keyword Marketing.

Book ID of Kellogg on Integrated Marketing's Books is o1PJAvmrQ74C, Book which was written byDawn Iacobucci,Bobby J. Calder,J.L. Kellogg Graduate School of Management. Center for Marketing Scienceshave ETAG "K3SBeW1letE"

Book which was published by John Wiley & Sons since 2003 have ISBNs, ISBN 13 Code is 9780471204763 and ISBN 10 Code is 0471204765

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "314 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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