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Introduction to Travel and Tourism Marketing pdf/epub/kindle/txt ebooks
By:J. Alf Bennett,Johan Wilhelm Strydom
Published on 2001-01-01 by Juta and Company Ltd



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Travel and tourism together has become one of the largest international industries providing millions of job opportunities and contributing substantially to economies around the world. This has resulted in countries and regions actively promoting travel and tourism and competing for preferred-destination status. As travellers become more seasoned, they become more discerning, insisting on only the best products and services. It has therefore become critical for individual businesses, regions and countries to complete more aggressively and more professionally for the disposable time and money of tourists. This has given rise to the need for more professional, trained marketers. With its spectacular beauty and unique travel and tourism products, South Africa is positioned to capture an increasingly substantial share of the international travel and tourism market. Introduction to Travel and Tourism Marketing provides an introduction to the marketing of travel strategy market segmentation, the business environment, marketing research as well as marketing planning.

This Book was ranked at 35 by Google Books for keyword Marketing.

Book ID of Introduction to Travel and Tourism Marketing's Books is USqcuWxTemEC, Book which was written byJ. Alf Bennett,Johan Wilhelm Strydomhave ETAG "B7b1W8KxNW8"

Book which was published by Juta and Company Ltd since 2001-01-01 have ISBNs, ISBN 13 Code is 9780702156366 and ISBN 10 Code is 0702156361

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "252 Pages" is Printed at BOOK under CategoryTourism

This Book was rated by 1 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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