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Introduction to Sport Marketing pdf/epub/kindle/txt ebooks
By:Aaron Smith
Published on 2012-06-14 by Routledge



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Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.

This Book was ranked at 16 by Google Books for keyword Marketing.

Book ID of Introduction to Sport Marketing's Books is Z9IJBAAAQBAJ, Book which was written byAaron Smithhave ETAG "zefcX4nJjjU"

Book which was published by Routledge since 2012-06-14 have ISBNs, ISBN 13 Code is 9781136391996 and ISBN 10 Code is 1136391991

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Book which have "352 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "4.0"

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