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International Marketing pdf/epub/kindle/txt ebooks
By:Colin Gilligan,Martin Hird
Published on 2012-11-26 by Routledge



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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

This Book was ranked at 30 by Google Books for keyword Marketing.

Book ID of International Marketing's Books is 1PDflF_SAuoC, Book which was written byColin Gilligan,Martin Hirdhave ETAG "sl46iH47Eug"

Book which was published by Routledge since 2012-11-26 have ISBNs, ISBN 13 Code is 9780415641135 and ISBN 10 Code is 0415641136

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "310 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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