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International Marketing Mix Management pdf/epub/kindle/txt ebooks
By:Tobias Richter
Published on 2012 by Logos Verlag Berlin GmbH



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For years academicians and marketing directors have debated the marketing standardisation versus adaptation of international marketing strategy. Despite the great importance of the topic, the debate remains unresolved. At the same time, the continuing globalisation of markets and the growing importance of the emerging BRIC markets make an optimal management of international marketing efforts a necessity. Therefore, this study offers - on the basis of a solid theoretical framework and sound methodological operationalization - empirical findings on how to successfully manage both, the international marketing mix and the related marketing process in world markets. In particular, the marketing strategy pursued by multinational corporations are analysed and compared as well as empirical findings relating to financial and non-financial performance measures are provided.

This Book was ranked at 14 by Google Books for keyword Marketing.

Book ID of International Marketing Mix Management's Books is 4-ccqS94VKwC, Book which was written byTobias Richterhave ETAG "dmEAQrGTsvw"

Book which was published by Logos Verlag Berlin GmbH since 2012 have ISBNs, ISBN 13 Code is 9783832530983 and ISBN 10 Code is 3832530983

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Book which have "233 Pages" is Printed at BOOK under CategoryBusiness and Economics

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