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By:George P. Moschis
Published on 1996-01-01 by Greenwood Publishing Group
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A unique and highly useful model to help marketers segment and successfully target the important mature consumer market.
This Book was ranked at 15 by Google Books for keyword Marketing.
Book ID of Gerontographics's Books is BhbGrbLsOSAC, Book which was written byGeorge P. Moschishave ETAG "rsCak3cRfQ0"
Book which was published by Greenwood Publishing Group since 1996-01-01 have ISBNs, ISBN 13 Code is 9781567200621 and ISBN 10 Code is 1567200621
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "172 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by Raters and have average rate at ""
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
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