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Essentials of Marketing pdf/epub/kindle/txt ebooks
By:Paul Baines,Chris Fill,Kelly Page
Published on 2013 by Oxford University Press



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Do your students need a fresh and concise introduction to marketing? Essentials of Marketing has arrived! This is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Packed full of exciting and meaningful cases from organizations such as IKEA, FourSquare, Groupon and WOMAD, students are encouraged to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Covering the latest trends and developments in marketing, including social media and mobile marketing, students are given the opportunity to go beyond classical marketing theories and explore the latest cutting edge perspectives. Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook.

This Book was ranked at 16 by Google Books for keyword Marketing.

Book ID of Essentials of Marketing's Books is TwQKlZDGe_gC, Book which was written byPaul Baines,Chris Fill,Kelly Pagehave ETAG "O4tdzao2kHM"

Book which was published by Oxford University Press since 2013 have ISBNs, ISBN 13 Code is 9780199646500 and ISBN 10 Code is 0199646503

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "413 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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