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By:Azaz Motiwala
Published on 2008 by Lulu.com



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The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

This Book was ranked at 28 by Google Books for keyword Marketing.

Book ID of The Dictionary of Marketing's Books is a4sauw6OYtcC, Book which was written byAzaz Motiwalahave ETAG "aEfuNO5adZA"

Book which was published by Lulu.com since 2008 have ISBNs, ISBN 13 Code is 9781435705128 and ISBN 10 Code is 1435705122

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Book which have "291 Pages" is Printed at BOOK under CategoryBusiness and Economics

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