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A Dictionary of Marketing pdf/epub/kindle/txt ebooks
By:Charles Doyle
Published on 2011-03-24 by Oxford University Press



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Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.

This Book was ranked at 11 by Google Books for keyword Marketing.

Book ID of A Dictionary of Marketing's Books is rfG1RfQKwdgC, Book which was written byCharles Doylehave ETAG "gVOeJOsTBbo"

Book which was published by Oxford University Press since 2011-03-24 have ISBNs, ISBN 13 Code is 9780199590230 and ISBN 10 Code is 0199590230

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Book which have "436 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

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